Ultra beautifying facial cleanser. Enhanced with 17 amino acids. There has never been a facial cleanser like this! Amazing dual purpose technology bathes the skin with life-giving amino acids, while deeply cleansing. Embedded dirt, makeup, and other impurities are no match for the game power of AminoGenesis Really, Really Clean! As you cleanse, 17 amino acids go to work on contact, enhancing, and beautifying your skin with vital nutrients. The AminoGenesis way to beautiful, radiant, and youthful skin. Hydrate: No matter what your skin type, keeping the skin hydrated is the single most important aspect to maintaining beautiful, radiant, and youthful skin. Typical moisturizers simply cover and seal the surface of the skin in an attempt to hold moisture in. AminoGenesis has a special delivery system that rapidly penetrates into the skin to directly hydrate with water. Nourish: Amino acids are the organic miracles of life. Amino acids are the building blocks of all living tissue on Earth. These basic building blocks are essential for normal cellular function. Amino acids are the main moisture retention factors in human skin. Topical application of amino acids has shown to dramatically increase moisture content while decreasing visible lines. In addition, amino acids help in the production of collagen and elastin, regulate sebaceous gland activity, decrease discoloration due to sun damage, and give the skin a softer smoother feel. In anecdotal reports, topically applied amino acids have helped even difficult skin problems such as dermatitis, psoriasis, eczema, rosacea, acne, stretch marks, and other skin care challenges. Defend: The skin is constantly under attack by harmful airborne bacteria. In addition, your skin takes a beating from unbalanced molecules called free radicals. The AminoGenesis formula helps neutralize surface bacteria while working to neutralize free radicals in an effort to prevent the damage done.